Orwell Project/The Creative Activists

Corporate Social-Engineering Orwell Project/The Creative Activists
B08436 / Tue, 30 Aug 2005 08:15:53 / Intelligence
The Ministry of Reshelving is a collaborative political prank/game in which participants move copies of George Orwell’s 1984 to non-fiction sections, such as U.S. History or True Crime.

Here’s how this project works…

1. Select a local bookstore to carry out your reshelving activities. 2. Download and print “This book has been relocated by the Ministry of Reshelving” bookmarks and “All copies of 1984 have been relocated” notecards to take with you to the bookstore. Or make your own. We recommend bringing a notecard and 5-10 bookmarks to each store. 3. Go to the bookstore and locate its copies of George Orwell’s 1984. Unless the Ministry of Reshelving has already visited this bookstore, it is probably currently incorrectly classified as “Fiction” or “Literature.” 4. Discreetly move all copies of 1984 to a more suitable section, such as “Current Events”, “Politics”, “History”, “True Crime”, or “New Non-Fiction.” 5. Insert a Ministry of Reshelving bookmark into each copy of any book you have moved. Leave a notecard in the empty space the books once occupied. 6. If you spot other incorrectly classified books, feel free to relocate them. 7. Please report all reshelving efforts to the Ministry. Email your store name, location, # of 1984 copies reshelved, and any other reshelving activities conducted, to reshelving @ avantgame.com. Photos of your mission can be uploaded to Flickr, tagged as “reshelving”, and submitted to the Ministry of Reshelving group.

http://www.creativeactivist.com/2005/08/24/moving-copies-of-1984-to-non-fiction-sections/